Technology Innovations Drive Engagement and Operational Efficiencies at World-class Arena

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Milwaukee Bucks President Peter Feigin was on a mission.
“We want to build the best sports and entertainment complex in the world.”
The bar has been set very high. Venues today are forced to compete with what’s become the nemesis of live events: The couch. Fans no longer need to leave the house to become fully immersed in a game or a concert, now that 55” televisions, virtual reality headsets and home theaters are commonplace. So as Feigin managed development of the Bucks’ new basketball arena, he knew that a state-of-the-art digital experience would be key to drawing fans in and keeping them engaged with everything from on-demand video streaming of instant replays to apps that let fans order food or locate the shortest restroom lines.
In addition to delivering fast and reliable connectivity to event-based apps and the internet, the network infrastructure within the new Fiserv Forum must also support the building systems and business applications that combine to create an environment that is safe, comfortable and operates efficiently. Pulling it all together into a “best-in-class” event venue is a tall order. One organization was selected to assist with the design, execute and manage to that mission — Johnson Controls.
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